Privacy Policy

Christian Aishaddle Naral Alaban operating as Conversion Lab PH (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal and business information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.conversionlabph.com) or engage our digital marketing services.

Please read this Privacy Policy carefully. By using our website or services, you consent to the data practices described in this document.

1. Information We Collect

To provide our digital marketing services effectively, we collect information that identifies, relates to, or could reasonably be linked to you or your business.

Information You Provide to Us:

• Contact Details: Your name, business name, email address, and phone number.
• Financial Data: Billing information and payment details necessary to process invoices.
• Platform Access Credentials: Logins, passwords, or delegated access for digital platforms required to do our work (e.g., Google Business Profile, Facebook Pages, website CMS). Note: We highly recommend providing access via agency/partner permissions rather than direct passwords whenever possible.

Information Collected Automatically (Website Visitors):

• When you visit our website, we may automatically collect standard usage data, such as your IP address, browser type, device information, and pages visited, primarily through cookies and analytics tools to improve our website experience.

2. How We Use Your Information

Your data is strictly used for business and operational purposes. We use the information we collect to:

• Execute and deliver the digital marketing services outlined in our agreement.
• Process payments and issue official billing documentation.
• Communicate with you regarding project updates, strategy, and approvals.
• Respond to your inquiries via our website or email.
• Comply with legal, tax, and regulatory obligations.

3. Data Security and Sharing

We treat your business data with the utmost confidentiality. We implement reasonable administrative and technical security measures to protect your data from unauthorized access or disclosure.

• No Selling of Data: We do not sell, rent, or trade your personal or business information to third parties.
• Third-Party Platforms: Your data is only shared with essential third-party platforms (such as Meta, Google, email marketing software, or payment processors) explicitly required to execute your marketing campaigns and process transactions.
• Independent Contractors: We may share necessary project details with trusted independent contractors (such as freelance graphic designers) who are bound by confidentiality agreements to help execute your deliverables.
• Legal Compliance: We may disclose your information if required by law, subpoena, or other legal processes, or to protect the rights, property, and safety of The Conversion Lab, our clients, or others.

4. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar tracking technologies to analyze site traffic, understand user behavior, and optimize our marketing efforts.

We also use Microsoft Clarity and similar analytics tools to understand how visitors interact with our website and improve our services. This may include the use of cookies and tracking technologies to collect usage data. By using our website, you agree to this data collection and use. For more information, please refer to the Microsoft Privacy Statement.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our website may not function properly.

5. Data Retention

We retain your personal and business information only as long as:

• You are an active client of The Conversion Lab.
• It is necessary to fulfill the purposes outlined in this Privacy Policy.
• It is required to comply with Philippine tax, business, and legal record-keeping regulations.

Once your data is no longer necessary, it will be securely deleted or anonymized.

6. Your Data Rights and Access

You have the right to maintain control over your personal data. At any time, you may contact us to:

• Request access to the personal information we hold about you.
• Request corrections or updates to inaccurate or incomplete information.
• Request the deletion of your personal information (subject to exceptions where we are legally required to retain it).
• Revoke access to your social media or business platforms upon the termination of our services.

7. Children’s Privacy

Our website and services are intended for business professionals and adults. We do not knowingly collect personal information from individuals under the age of 18.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us at:

• Formal & Legal Inquiries: contact@conversionlabph.com
• Direct Contact: aishaddle@conversionlabph.com
• Website: www.conversionlabph.com
• Facebook: facebook.com/conversionlabph